Ariadne Lih

Translator

Art Direction
Logo / Branding
Web Design
Web Development

As a translator specializing in arts and culture, Ariadne excels in translating from French to English. Holding a master's degree in opera, her profound understanding of performing arts has led to prestigious opportunities, including translation work for clients like the Montreal Symphony Orchestra.

Monogram

Geometric Representation

The monogram depicts the letter 'a' in a geometric and simplified manner. This schematization embodies the very practice of translation, where reducing to essentials is necessary to faithfully translate text from one language to another.

Proportions
& Typography

Precision & Elegance

Based on precise proportions, the logo's construction illustrates the dedication to accuracy inherent in translation work. The choice of a serif typeface emphasizes the literary aspect and adds a touch of elegance.

Minimalism

Typography & Literature

Designing a website focused solely on typography stems from the importance of emphasizing words in the translation process. By avoiding visual elements, this approach aims to highlight the intrinsic power of words.