Logo / Branding
Danza Descalza
Contemporary Dance
Art Direction
Logo / Branding
Graphic Design
Web Design
Web Development
A collective of contemporary dance rooted in Afro-Colombian traditions. Performances in public spaces and dance workshops accompanied by live musicians blur the lines between innovation and tradition.
Process
Inspiration
Body in motion
The challenge was to visually represent the movement of dance. That's why the Danza Descalza logo draws inspiration from 1930s stroboscopic photography, a technique used to break down movement into still images.
Stationary
Pattern
The use of the pattern transcends the boundaries of the logo and extends across all brand assets, from stationery to the website.
Strategy
The creation of a clean layout aims for quick and concise communication. The target audience primarily comprises cultural broadcasters and funding bodies, such as festivals, boroughs, municipalities, and arts councils.