Saulo Olmedo

Storytelling through World Music

Art Direction
Logo/Identité
Photography
Graphic Design
Web Design

Carrying his suitcase filled with musical instruments, Saulo travels the world, meeting poets, musicians, and storytellers who pass on their heritage to him. He observes that tales, myths, and legends mysteriously resemble each other from one country to another…

Inspiration

Handmade

The goal was to give the project a handcrafted appearance, evoking the ancient folklore and traditions that inspire the storyteller.

The use of textures and brushstrokes recalls spontaneity and imperfection. After all, the storyteller never tells the same story in the same way twice...

"Inspired by the incessant rhythm of our society, Saulo narrates cyclical stories in response to a world that seems to be going in circles."

Inspiration

Minimalism and Playfulness

The goal was to create a playful atmosphere while embracing a minimal and functional aesthetic, emphasizing the artist and the various media, photos, and videos used to promote Saulo's storytelling performances.