Logo / Branding

Larkspur Lutherie

Luthier

Art Direction
Logo / Branding
Photography
Web Design
Integration (Squarespace)

Luthier Josh Greenberg specializes in crafting high-end Gypsy Jazz guitars, also known as 'Gypsy Jazz'. Josh is passionate about Art Deco and favors organic yet structured forms.

Process

Inspiration

Schematization

The luthier chose the Larkspur flower to represent his company. Known as Delphinium or Lark's Heel, this wildflower thrives on the outskirts of his hometown in British Columbia.

Image showing the Larkspur flower as the main inspiration for the Larkspur Lutherie logo.
Image showing the Larkspur flower as the main inspiration for the Larkspur Lutherie logo.

Web Design

Inspiration

The worksop

The purchase of a custom-made lutherie instrument is a significant event in a musician's journey, often establishing a close connection with the luthier. That's why a full-screen video directly invites the visitor into the artisan's world. The idea was also to establish a personalized connection with international buyers who cannot visit the lutherie workshop.

Larkspur Lutherie Jazz Manouche guitare
Larkspur Lutherie Jazz Manouche guitare
Larkspur Lutherie Jazz Manouche guitare
Larkspur Lutherie Jazz Manouche guitare
Larkspur Lutherie Jazz Manouche guitare
Larkspur Lutherie Jazz Manouche guitare
Larkspur Lutherie Jazz Manouche guitare

Photography

Josh Greenberg

Luthier

The process of purchasing a custom-made guitar is rooted in genuine interactions between the luthier and the musician. The series of portraits aims to showcase the luthier in his workshop in Mile End, Montreal.